Strategic Development & Innovation

Welcome to my world, where passion and expertise meet in the dynamic fields of organizational psychology (Arbeits- & Organisationspsychologie). Equipped with a Master of Science, I have spent the last 8 years working with humans and teams to lead the world of work into a successful future. The last few years I have traveled the globe training Design Thinking coaches internationally and leading workshops with entrepreneurs that push boundaries and spark innovation.

Accompanying strategic development processes with SMEs and thus contributing to the growth and success of companies inspires me every single time.

My commitment goes beyond the world of work, as a dedicated lecturer at the renowned University of Applied Sciences Lörrach, I bring my knowledge and enthusiasm to shape the leaders of tomorrow.

My journey is driven by a genuine interest in unlocking human potential and fostering creativity within organizational structures. I believe in creating an inclusive environment that allows individuals to flourish. Whether working with students or making strategic decisions for SME’s, my goal is to create a culture of continuous improvement and forward thinking.

Strategic Coaching

For us individuals, visions and ideas about ourselves are fundamental. They provide a basic framework for our own identity. Often they get lost in everyday life between job, challenges, family and obligations of social life. The tasks of everyday life challenge us again and again to allocate our own resources, to define strategies for communication and to rethink the way we deal with our fellow human beings. Here, strategic coaching offers a suitable framework to bring this to the fore from time to time.

The effective work in “Strategic Coaching” consists of:

✧ result-oriented problem & self-reflection

✧ the calibration of affect (adjustment of mood arousal, such as stress, fear, anger, etc.)

✧ the activation of resources (energy sources & coping strategies)

✧ and implementation support

Scientific findings are integrated into coaching practice, optimizing positive results (evidence-based work).

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If you have any open questions, please contact us at:
info@ideeundform.ch or +41 76 316 33 00

I believe in

organically grown, sustainable organizations: a place for people, designed by people.

Organizations and individuals develop along their individual visions and thus come into balance. A balance between people and their environment and a balance between organizations and their markets. A balance that arises because the unnecessary can be shaken off and because important building blocks receive the right attention. Only this balance makes it possible to be successful in the long run, in private as well as in business.

My Strength
My strength is to grasp complex interrelationships and tackling challenges together in a solution-oriented, effective and creative manner, with the goal of releasing motivation and inspiration for all involved.

What I have done

  • Trained over 60 trainers in the Eastern Caribbean
  • Developed beside others, the successful “Design Thinking to develop a Business” Training, inclusive 65 pages Playbooks
  • Several years of management responsibility
  • International experience
  • Development & implementation of internal & external trainings

Since 2023
Consultant and silent partner of idea&form GmbH.

Since 2015
Owner of idee&form.ch. Consulting company in the area of ​​strategic development for SMEs and innovation.

2013 – 2015
M.Sc. of Applied Psychology at the University of Applied Sciences Nordwestschweiz.

2008 – 2011
B.Sc. of Psychology at the University of  Konstanz

2008 – 2011 Collaboration in the Private Coaching Institute Munich

  • 360° feedback processes
  • Employee survey processes
  • Implementation of external trainings
  • Development Coaching

Lecturer at Steinbeis University Berlin

  • Relationship competence
  • Leadership
  • Change management
  • Conflict management

Very personal

I am married and actively involved in the life of a village on the Rhine. Social commitment is for me obligation and joy in one.

In my free time I spend a lot of time with my dog “Pepper” in nature. When telemarking, ski touring, mountain biking and kite surfing I can bundle positive energies and take them into everyday life.